DUBAI, July 12 (Xinhua) -- The United Arab Emirates (UAE)-based digital marketplace Noon said on Thursday that it launched two entities in China.

The company said it plans to establish a network that brings "high-quality Chinese brand owners with unique offerings" to Middle East clients.

In order to further grow local partnerships, Noon will also establish a permanent office space in China soon.

Dubai tycoon and billionaire Mohamed Alabbar, founder of Noon, said China's booming e-commerce market has one of the most active marketplaces in the world.

"Noon is fully embracing the opportunity to work closely with leading Chinese manufacturers to bring a high quality, value driven assortment to the region," he added.

Noon said it will provide secure online money transfer and digital payment services, to guarantee payment for Chinese sellers and facilitate the process of doing business in the Middle Eastern market.

Furthermore, Noon is expanding its logistics capabilities in China to facilitate delivery of Chinese brands to Middle East customers.

Noon started operations in September 2017 in its home market UAE, based on a joint venture with Saudi Arabia's Public Investment Fund and a group of prominent Gulf investors with an initial capital outlay of 1 billion U.S. dollars.