YANGON, Jan. 18 (Xinhua) -- The Big Bad Wolf Sale, an international book fair, has debuted in Myanmar's Yangon with over one million English books from international distributors put on display, the official Global New Light of Myanmar reported Friday.

The Big Bad Wolf Sale, which kicked off on Thursday, aims to create a milestone for Myanmars reading community, to encourage young readers to read English books as well as to promote social interaction skills, knowledge and quality of life through books, an organizer of the fair was quoted as saying.

The book fair, the first 24-hour-book sale in the country, features over 20,000 genres of books, ranging from classics, science fiction, romance and aesthetic novels, comic books to books concerned with business, agriculture, health, cooking and colouring books for children.

Founded in Malaysia in 2009, the Big Bad Wolf Sale has been held in many countries including Indonesia, Sri Lanka, the Philippines and Thailand.

The Big Bad Wolf Sale is well-known as Asias biggest seller of Augmented Reality (AR) books and the exclusive seller of Little Hippo AR books, books designed to encourage children to read, with the use of AR technology.