SANYA, Nov. 16 (Xinhua) -- An international book fair, held in China's southernmost island province of Hainan, focused on travel and tourism books this year instead of copyright trading and book sales, the event organizer said.

The Hainan Island International Book (Tourism) Fair kicked off in Sanya, a resort city, on Friday, attracting more than 200 publishing agencies and exhibitors from at home and abroad, as well as writers, designers and illustrators.

Aiming to serve the construction of the country's largest pilot Free Trade Zone and promote international cultural exchanges along the Belt and Road, more than 60 activities including diverse theme forums and a travel book competition award ceremony will be held during the four-day event.

The book fair, organized by the provincial publicity department, the government of the city of Sanya and the provincial department of tourism, culture, radio, film and sports, is the third of its kind held on the Chinese mainland after the Beijing International Book Fair and the Shanghai Book Fair.