Customers select mushroom products at an e-commerce selling platform in Nanyuan Village, south China's Guangxi Zhuang Autonomous Region, Nov. 27, 2019. (Xinhua/Feng Weimin)

Rural produce is making its way faster and at a lower cost to urban areas as e-commerce players step up presence in the countryside.

BEIJING, Jan. 13 (Xinhua) -- E-commerce platforms are helping China's rural areas prosper by efficiently matching the supply of local produce with the growing appetite of urban consumers, a report showed.

Rural produce is making its way faster and at a lower cost to urban areas as e-commerce players step up presence in the countryside, according to a report by the Chinese Academy of International Trade and Economic Cooperation, a think tank with China's commerce ministry.

E-commerce platforms like Pinduoduo have worked with local governments to include poor households in a sound industrial chain ranging from produce cultivation to processing and sales, lending steam to the country's anti-poverty campaign.

Local villagers count the number of agricultural products for sale in Shenzhou, north China's Hebei province, July 25, 2019. The city has pledged to lift its rural people out of poverty through the e-commerce platform. Over 5,000 households signed contracts with enterprises with the help of the poverty relief fund that local government has set up. (Xinhua/Li Xiaoguo)

Pinduoduo saw the order value of agricultural and sideline products sales via its platform soar over 200 percent year on year in 2018 to exceed 65 billion yuan (about 9.39 billion U.S. dollars) and expected the number to top 120 billion yuan in 2019.

Some players are also introducing urban industrial products into rural areas to aid local people in creating a higher-quality life, the report noted.

China's online retail sales and produce sales jumped 19.7 percent and 26.4 percent year on year respectively in the first three quarters of 2019, nearly 3 and 10 percentage points higher than the growth pace of overall online retail sales, official data showed. ■